When Barcoding acquired Fred AGVs during Q4 of 2022, we quickly realized that while the Fred brand already had a strong visual identity, we would need to create a visual language for Fred that would not only fit with our current brand but would also stand out on its own while being compelling for social media. To appeal to a broad audience while maintaining the tough and rugged vibes of Fred, we decided to combine textured backdrops with clean illustrations and bold photography. The cat that features in multiple concepts is our warehouse cat Snoop, who's a bit of a superstar on our social channels!
Revision Workflow
Sketches/Concepts
