Social Media Ad:
There’s been a murder, and you need to find out who did it… and by ‘there’s been a murder,” we mean “this beer is one of six mystery flavors”. Whodrunkit is a concept for a brand of mystery-flavored beer that would function as both a refreshing alcoholic beverage and a fun party game. Each guest will have to use their taste buds to decipher what flavor each bottle is before the thermochromatic sticker indicates the flavor changes color. The branding, packaging, and subsequent advertising campaign use pop culture iconography associated with detective work and the mystery genre to deliver a fun yet mysterious tone.